
Most wellness routines don’t fail because of a lack of willpower — they fail because they ask too much of an already busy day.
The habits that last tend to share a few features: they’re simple, they’re attached to something you already do, and they don’t require much decision-making once you’ve started.
This is part of why we design our products around a single daily serving, rather than a complex multi-step regimen — the fewer decisions a habit requires, the more likely it is to survive a busy week.
A practical starting point: attach a new habit to an existing one (“after I pour my coffee”, “next to my toothbrush”) rather than trying to remember it on its own.


